Turbek Trading CC, controlled by Mr Kenneth Gordon, is the proprietor of two registered trade marks consisting of the initials 'KG' - one for clothing, footwear and headgear (class 25) and one service mark (class 35). Turbek filed its applications on 7 March 2000 originally for 'KG Italia', but amended to 'KG' simpliciter before registration on 29 February 2005. A & D Spitz Ltd had used the trade mark 'Kurt Geiger' for footwear and clothing since the 1970s and had registered it in 1990 for boots, shoes and slippers. Spitz claimed it had used 'KG' as a mark before Turbek's application date and sought expungement of Turbek's registrations, alleging prior rights. Spitz only applied to register 'KG' on 20 September 2001. Spitz also claimed trade mark infringement based on its 'KG' registration in class 9 (optical devices) and passing-off. The High Court upheld all three grounds and ordered expungement. Turbek appealed.