The appellant, Trumper Trading 166 CC, operated a bottle store from premises situated on Erf 36, Paradise Beach, Jeffrey's Bay. The premises were zoned as 'special business' under the Jeffrey's Bay Municipality Zoning Scheme Regulations. The appellant held a liquor licence granted by the Eastern Cape Liquor Board in November 2008. In October 2008, the appellant applied to the municipality for special consent to use the premises as a bottle store, supermarket and coffee shop. The municipality refused the application due to objections from surrounding property owners. Despite the refusal, the appellant commenced operating the bottle store without municipal consent. The municipality directed the appellant to cease operations, but the appellant continued trading while making unsuccessful attempts until late 2010 to obtain consent. On 16 March 2011, the municipality instituted proceedings in the magistrate's court to interdict the appellant from trading as a bottle store without the necessary consent. The magistrate granted the interdict. The appellant appealed to the Eastern Cape High Court, Grahamstown, which dismissed the appeal. The appellant then appealed to the Supreme Court of Appeal with leave.