The binding legal principle established is that under the Financial Advisory and Intermediary Services Act 37 of 2002, an 'intermediary service' must be interpreted according to its ordinary meaning as contemplating a person who acts as a 'go-between' standing between a client and a product supplier to directly effect transactions or to manage/administer financial products themselves. Services that merely involve compiling and conveying mandates and instructions to asset managers, and monitoring compliance with those mandates, do not constitute 'intermediary services' requiring licensing under the Act. The Act does not prohibit a person licensed to 'furnish advice' from performing other services; it only prohibits rendering an 'intermediary service' without the appropriate licence. The correct inquiry is not whether services constitute something other than 'furnishing advice', but whether they constitute an 'intermediary service' as defined in the Act.