The binding legal principles established are: (1) Restitutionary measures under section 9(2) are not presumptively unfair and do not constitute "reverse discrimination" - they are an integral part of the constitutional conception of substantive equality. (2) Section 9(2) measures must meet three requirements: (a) target persons or categories of persons disadvantaged by unfair discrimination; (b) be designed to protect or advance such persons; and (c) promote the achievement of equality. (3) Where a measure properly falls within section 9(2), it does not attract the presumption of unfairness under section 9(5) and need not be justified as fair discrimination under section 9(3). (4) Section 9(2) allows advancement based on membership in a disadvantaged group without requiring proof that each individual was personally subjected to discrimination. (5) The existence of exceptional cases or small minorities who may be disadvantaged by a restitutionary measure does not invalidate the measure if it rationally addresses disadvantage suffered by the overwhelming majority of the target group. (6) A necessity test is not required - the state need not prove it was necessary to disadvantage the privileged group in order to advance the disadvantaged; it is sufficient that the measure is reasonably capable of achieving its remedial purpose. (7) Where the beneficiaries of a remedial measure are not clearly established as disadvantaged, analysis under section 9(3) is appropriate, examining factors including: position in society, purpose of the measure, extent of impact on rights/interests, and effect on dignity. (8) South African equality jurisprudence embraces substantive rather than formal equality, requiring contextual analysis of the actual impact of measures on achieving a society free from patterns of disadvantage.