The binding principles established are: (1) The test for whether words are defamatory involves a two-stage inquiry: first, establishing the natural or ordinary meaning of the words, and second, determining whether that meaning is defamatory. (2) The ordinary meaning is determined objectively by what a reasonable reader of ordinary intelligence would understand from a casual, perfunctory reading of the article in context, not from close analysis or dictionary meanings. (3) The expression 'white trash' when used with reference to a white person is racially charged and constitutes racially derogatory language. (4) The imputation that a person used racially derogatory language and engaged in racial vilification without justification is defamatory per se in South African law. (5) Such conduct is regarded by right-minded members of South African society as reprehensible and something which must, in accordance with constitutional imperatives, be eradicated, and therefore its imputation is defamatory.