Mrs Marlene Goldberg was being divorced and had entered into a settlement agreement with her husband with which she was unhappy. In October 2004, she approached Mr Stephen Melamed, an attorney and director of Melamed & Hurwitz Incorporated, seeking to negotiate a better settlement. At the initial consultation, Melamed discussed his fees (usual rate of R2,500 per hour and deposit of R30,000-R50,000) but Goldberg could not afford the deposit. He agreed to waive it and determine a fee after negotiations concluded. Over seven months, Melamed advised her on obtaining a better settlement. On 1 April 2005, when Goldberg came to sign a new, more favorable settlement agreement (providing for R5m lump sum, R50,000 monthly maintenance, and transfer of matrimonial home), she was euphoric. At that point, Melamed asked for a fee of R450,000 plus VAT. She questioned whether it was 'steep' but allegedly agreed after Melamed reminded her of her initial offer to pay 10% of the settlement. The appellant firm claimed the agreed fee; Goldberg defended on grounds she had not agreed to the fee, and alternatively that it was excessive and amounted to overreaching.