The three appellants were directors and shareholders (through family trusts) of Merlog Foods (Pty) Ltd, a wholesaler and distributor of frozen and chilled food products. The company was not as profitable as desired. The respondent, a retired successful businessman, was introduced to them in 2005 to help improve profitability. After negotiations, on 19 June 2006 the parties concluded a consultancy agreement. Under this agreement, the respondent would receive: (1) basic expenses of approximately R5,000 per week; (2) 10% of profit before tax exceeding R10 million per financial year; (3) 10% of the net increase in the value of the company above R24 million, to be awarded "at the time when value is realised, for example when the business is sold"; and (4) an option to purchase up to 10% of shares in the company based on a value of R24 million, with the option open until 30 June 2009. The relationship deteriorated due to personality clashes, and the contract was terminated on 22 December 2009. The respondent had not exercised his share option. By the time of termination, the company's value had substantially increased beyond R24 million. The respondent claimed payment of 10% of the increased value and 10% of profit before tax for 2009 and 2010. The appellants resisted, leading to litigation in the KwaZulu-Natal High Court.