The court noted that the characterization of the alleged agreement as a 'renewal agreement' was a misnomer, as it was unrelated to the existing franchise agreement but rather was alleged to be an entirely new agreement. The court observed that the refusal to pay a non-refundable royalty fee was difficult to understand as a business position, since if the agreement was not concluded, the fee would ordinarily be recoverable under the condictiones. The court commented that forum-shopping between arbitration and court adjudication, which the Constitutional Court in Business Zone indicated would disappear under the section 12B regime, was essentially what Former Way was attempting by seeking to reargue the same factual issue (existence of a binding contract) in a different forum. The court also noted that there is no reason why the normative equitable standard applied in section 12B arbitrations should not also apply to court adjudication of disputes in this industry, citing the Constitutional Court's reasoning in Business Zone.