On 10 December 1993, the respondent (SABC) and Houston Video & Film Distributors (Pty) Ltd entered into two written agreements: a sponsorship agreement whereby Houston Video & Film Distributors would pay R264,639.60 for exposure on a television programme "Food for Life", and a production agreement whereby SABC commissioned Houston Video & Film Distributors to produce the programme for R240,581.04. The appellant signed both agreements on behalf of Houston Video & Film Distributors (Pty) Ltd, knowing that no such company existed. The television programme was produced and SABC paid R240,581.04 to Houston Educational Distributors at the appellant's request. SABC provided the agreed television exposure. Only R63,825.00 was paid toward the sponsorship fee, leaving R200,814.60 outstanding. The appellant's case was that the company was incorrectly described and should have been Hauston Distributors (Pty) Ltd (a registered company), or that Houston Video & Film Distributors was a trading name.