The first and second respondents were wheat farmers in Piketberg, Western Cape, who had applied for crop insurance with Mutual & Federal for the 2004 season. The appellant (Delphisure) was an insurance brokerage that had devised a crop insurance product called 'Farmsure', which it marketed through the third respondent (Bexsure). Farmsure was designed to be superior to existing products, offering up to 100% crop cover and emergence cover (covering costs if crops failed to germinate).
The product required underwriting by Lloyds of London, which was conditional on meeting certain demographic requirements based on anticipated sales. On 26 April 2004, Delphisure's general manager Kolovos sent a letter indicating that final acceptance by Lloyds would depend on pre-sales figures. However, on 28 April 2004, Kolovos instructed Bexsure director Scott to begin marketing Farmsure without informing her that Lloyds had not yet approved underwriting.
On 5 May 2004, Scott held a meeting at Piketberg where she represented that Farmsure was in place and fully underwritten by Lloyds. Relying on this representation, both respondents cancelled their Mutual & Federal applications and applied for Farmsure insurance. Ultimately, Farmsure failed to meet Lloyds' demographic requirements and was never underwritten. When the respondents' crops subsequently failed, they were left without insurance. They sued Delphisure and Bexsure for damages, claiming the amounts they would have recovered from Mutual & Federal.