The appellant operated a successful micro-lending franchise business model which he franchised to various individuals throughout South Africa. The franchise agreement granted franchisees exclusive rights to use the appellant's business method (including trademarks, logos, business systems, and computer programs) in designated geographical areas for ten years in return for a 5% royalty on every loan made. The agreement included clause 9.2 obligating the appellant to provide "technical assistance and administrative support as arranged with the franchisee."
The first to fifteenth respondents were franchisees in the KwaZulu-Natal region. In late 1998, led by the first respondent (who was also the regional representative), these franchisees rebelled against the appellant. The first respondent resigned as regional representative, collected royalties from other franchisees but failed to remit them to the appellant, instead placing them in his attorney's trust account. The respondents claimed the franchise agreements were unenforceable on grounds of vagueness and public policy. The micro-lending business model involved borrowers surrendering their ATM cards and PINs to enable lenders to recover loans directly from borrowers' bank accounts on payday.