The Court made several observations beyond the strict holding: (1) Although the court may consider subsequent conduct of parties in determining whether an agreement was concluded, section 4(1)(b)(i) does not require the Commission to prove implementation of an agreement - the conclusion of an agreement without implementation suffices to constitute a contravention. (2) Minutes of a meeting do not in themselves constitute proof that parties reached an agreement in contravention of the Act - they are merely evidence to be weighed with all other evidence. (3) Where a witness agrees to a leading question that embodies a legal conclusion (such as whether an agreement existed), the tribunal must treat such evidence with caution and view it in the context of the totality of evidence. (4) The Court noted that Mr. Pienaar 'ought to have stopped the discussion' when specific rates were mentioned, and 'subsequently regretted having not done so' - suggesting industry participants should be cautious about discussing pricing matters even where no agreement is intended or reached. (5) The Court noted that the diversity of approaches taken by different firms, reflecting their different operational characteristics, made it implausible that they would have agreed to a uniform approach, as such an approach 'would serve no business rationale whether legitimate or anti-competitive.'