Jedeikin (second respondent), representing Wenneni Investments (Pty) Ltd (first respondent), and the Busby group (controlled by the appellants) formed a joint venture company, Golden Pond (Pty) Ltd, to acquire and exploit the licence to sell Mango fashions in South Africa. Busby held 51% and Wenneni held 49% of shares. Busby had full management control under the shareholders' agreement.
The relationship soured due to Jedeikin's conduct and complaints about management accounts and his role as brand ambassador. In July 2007, Consensus Business Group (CBG), which had funded Wenneni's investment, withdrew its funding. At the same time, Busby requested additional capital injection of R3 million from Wenneni for a second Mango store.
On 25-26 July 2007, Jedeikin and Brouze (first appellant) had telephone conversations that led to an "exit contract" whereby Wenneni would transfer its shares to Busby in return for repayment of its loan account (approximately R4.9 million plus interest), without any payment for goodwill.
After discovering in October 2007 that Busby was in negotiations with Ethos (Pty) Ltd, a private equity firm, for the sale of the controlling share in the House of Busby Ltd (the listed holding company) for over R1 billion, Jedeikin concluded that he had been misled. Wenneni and Jedeikin sued for damages for fraudulent misrepresentation and non-disclosure.