The binding legal principles established are: (1) While deterrence is a relevant sentencing factor, it must not be over-emphasized to the point that the sentence focuses on punishing the accused for the benefit of society rather than fitting the individual offender and offence; (2) Where a statutory provision allows for a fine or imprisonment as alternatives, the sentencing court must give serious consideration to the imposition of a fine first, leaving imprisonment for the most serious offences or repeat offenders; (3) Where a court imposes a sentence of imprisonment of 12 months or less, it has a mandatory duty to conduct an inquiry into the suitability of community service as an alternative and to record such inquiry - failure to do so constitutes a misdirection; (4) In assessing an appropriate sentence, the critical factors are the person and character of the accused and the circumstances of the crime, including the reason why the accused committed the offence.