The applicant, Veld Cliff Engineering (Pvt) Ltd, had been trading under the name "Firematic Consulting Engineers" since January 2005, as evidenced by its VAT registration certificate. The 2nd and 3rd respondents were formerly a director and employee/branch manager respectively of the applicant. On 17 July 2012, the 1st respondent, Firematic Consulting Engineers (Pvt) Ltd, was registered as a company with the 2nd and 3rd respondents as directors. Shortly thereafter, on 18 July 2012 and 30 August 2012, the 3rd and 2nd respondents resigned from the applicant. The 1st respondent was engaged in the same business as the applicant. The applicant brought an application on 15 January 2013 under Section 24(13) of the Companies Act seeking an order that the 1st respondent change its name, arguing that the respondent's name was likely to mislead the public and cause economic harm to the applicant.