The binding legal principles established are: (1) Words that are defamatory in their ordinary grammatical meaning are actionable without need for innuendo or interpretation. (2) Media practitioners cannot escape liability for defamation by claiming error when they publish defamatory statements without first verifying facts with the subject of the article or authoritative sources. (3) A failure to comply with the media practitioners' code of ethics, particularly the duty to verify information, supports a finding of liability in defamation. (4) An apology and retraction, to adequately compensate for defamatory publication, must be given prominence similar to the original defamatory article. (5) In assessing quantum of damages for defamation, courts should consider: the content of the defamatory article, the nature and extent of publication, the plaintiff's standing, the conduct and recklessness of defendants, attempts to retract and apologize, and comparable awards. (6) Damages in defamation are compensatory, not punitive. (7) An editor on authorized leave at the time of publication cannot be held personally liable for defamatory articles published during their absence by an acting editor.