1. Where a statute provides for the option of a fine or imprisonment, the court must first give serious consideration to imposing a fine and only resort to imprisonment for serious cases or those with aggravating circumstances. 2. The correct approach in sentencing a first offender is to consider the possibility of imposing a non-custodial sentence and only if that is inappropriate, to then as a last resort consider imprisonment. 3. In exercising sentencing discretion, courts must strive to deliver a punishment which fits both the crime and the offender, balancing all relevant factors rather than over-emphasizing prevalence and deterrence. 4. Where a sentence of imprisonment of 24 months or less is imposed, the court must consider the suitability of community service. 5. A guilty plea, while not reducing criminal liability, should be credited and that credit should be clearly reflected in the sentence imposed. 6. Courts should guard against excessive devotion to deterrence which may lead to disproportionate sentences, as modern sentencing policy emphasizes rehabilitation and reformation over retribution.