The binding legal principles established are: (1) Section 39(2) of the Constitution imposes a mandatory obligation on all courts to promote the spirit, purport and objects of the Bill of Rights when interpreting legislation and developing common law or customary law - this is not discretionary. (2) When applying open-textured normative concepts like wrongfulness in delict, courts must view the legal convictions of the community (boni mores) through the prism of constitutional norms and values. (3) The application of section 39(2) requires a balancing exercise that considers all relevant constitutional rights, not merely those favorable to one party - property rights under section 25 must be balanced against freedom of trade under section 22. (4) The constitutional property clause (section 25) does not immunize property owners from all forms of competition; competition is consistent with and protected by the right to freedom of trade in section 22. (5) The test for wrongfulness in unlawful competition involves weighing multiple factors (honesty, fairness, trade morals, existing legal protection, importance of competition, whether parties are competitors, international conventions, motive) against the constitutional framework.