Turbek Trading CC was the registered proprietor of two trade marks consisting of the initials "KG": one in class 25 (clothing, footwear and headgear) and a service mark in class 35. The applications were filed on 7 March 2000 and registered on 29 February 2005 after amendment from "KG Italia" to "KG". A & D Spitz Ltd, the owner of the well-known "Kurt Geiger" trade mark registered since 1990 in class 25, claimed that it had prior common-law rights in the mark "KG" through alleged use and reputation predating Turbek’s applications. Spitz sought expungement of Turbek’s registrations under s 10(16) of the Trade Marks Act 194 of 1993, and also sought to interdict Turbek on the grounds of trade mark infringement and passing-off. The High Court upheld Spitz’s claims, and Turbek appealed to the Supreme Court of Appeal.