Following an investigation by the Competition Commission into cartel conduct in the bread industry, it was established that major bread producers had engaged in price fixing and restrictive practices, particularly in the Western Cape and sporadically in other provinces, in contravention of s 4(1)(b)(i) and (ii) of the Competition Act 89 of 1998. NGOs, a trade union federation (COSATU), and individual consumers sought certification of a class action on behalf of bread consumers, alleging that the cartel conduct caused consumers to pay inflated bread prices. The proposed class action aimed to claim damages on a representative basis, including through a global damages award to be paid into a trust for the benefit of affected consumers. The Western Cape High Court refused to certify the class action, leading to an appeal to the Supreme Court of Appeal.