The appellant was convicted in the Regional Court, Johannesburg, of 23 counts of fraud, six counts of theft, and one count of assault arising from a scheme conducted between 1992 and 1995. He operated a business selling motor vehicles, took deposits from customers, issued receipts, and promised delivery after roadworthy tests, but never delivered the vehicles or repaid the deposits. The complainants suffered losses of approximately R170 000 to R180 000. He was initially sentenced to ten years’ imprisonment (with two years suspended) for fraud and theft, and one month’s imprisonment or a fine for assault. After serving five months in custody, he was released on bail pending appeal. Due to extensive delays, the appeal against sentence was only heard nearly nine years later. The High Court reduced the sentence to three years’ imprisonment under s 276(1)(i) of the Criminal Procedure Act 51 of 1977. The appellant appealed further to the Supreme Court of Appeal, contending that a non-custodial sentence should have been imposed and that insufficient weight was given to his rehabilitation and the time already served.