The appellant, Arthur Oliver Rudman, was a successful farmer, professional hunter and hunting outfitter operating through a family trust and a company, Blaauwkrantz Farming Enterprises (Pty) Ltd. On 5 May 1998 he was seriously injured in a motor vehicle collision, suffering permanent physical disabilities that rendered him totally unable to continue as a professional hunter and partially disabled him from performing physical farm maintenance work. Liability for the collision was conceded by the Road Accident Fund. While Rudman was awarded general damages, his claims for past loss of earnings and future loss of earning capacity were dismissed by the trial court on the basis that any loss was suffered by the company, not by Rudman personally. Rudman appealed against that dismissal.