The appellant, Stellenbosch Farmers’ Winery Ltd, supplied alcoholic beverages on credit to a bottle store known as The Liquor Den, owned by the respondent, Apostolos Vlachos. In January 1996 Vlachos sold the business to Baron Products CC (BPCC) but failed to notify the appellant of the sale. BPCC continued trading under the same name and premises. A third party, Greg da Silva, who controlled BPCC, falsely represented himself to the appellant as Vlachos and assured the appellant that ownership had not changed. Relying on these assurances, the appellant continued to extend substantial credit. BPCC later defaulted, cheques were dishonoured, and da Silva absconded, leaving an unpaid debt exceeding R200 000. The appellant sued Vlachos, relying primarily on estoppel, alleging that his failure to disclose the sale misled it into extending credit.