The Competition Commission alleged that twelve furniture removal firms contravened section 4(1)(b)(i) of the Competition Act by fixing prices at a meeting held on 22 January 2014. At a quarterly meeting of the Northern Province branch of the Professional Movers Association (PMA), representatives of the removal firms discussed the impact of the e-toll system implemented in Gauteng on 3 December 2013. Draft minutes of the meeting indicated that the firms had agreed to add a levy of R350 to removal costs to counter e-toll costs. The draft minutes were sent to the Road Freight Association (RFA) on 10 February 2014, prompting concerns about potential contraventions of competition law. An amended version of the minutes was subsequently adopted at the next PMA meeting on 10 April 2014, removing reference to the alleged agreement. The Commission initiated a complaint on 8 February 2017 (alternatively 8 March 2017) and referred the matter to the Competition Tribunal on 12 September 2017. The respondents argued that no agreement was reached and that any alleged conduct had ceased more than three years before the complaint was initiated, making it prescribed under section 67(1) of the Act.
The appeal by the Competition Commission was dismissed with costs, including costs of two counsel. The cross-appeal by the first, second, seventh and eleventh respondents was upheld with costs, including costs of two counsel. The order of the Competition Tribunal was confirmed (effectively dismissing the complaint against all respondents).
For conduct to constitute an 'agreement' under section 4(1)(b)(i) of the Competition Act, the Competition Commission must prove on a balance of probabilities that: (1) the parties reached consensus on an arrangement; and (2) the parties regarded that arrangement as binding upon themselves and each other. The essence of an agreement is that parties have reached some kind of consensus. This requires more than mere discussion of prices or rates among competitors. There must be evidence that at least one party assumed an obligation or gave an undertaking that it would act in accordance with what was discussed, and that other parties agreed to be similarly bound. A mere expectation that parties will act in a certain way is insufficient. Conduct conforming to a binding arrangement must be shown to exist, meaning the adoption of a uniform approach by the parties must be demonstrated. The mere mention of prices by representatives during a discussion does not constitute price-fixing without proof of consensus to be bound by those prices or a uniform approach to pricing.
The Court made several observations beyond the strict holding: (1) Although the court may consider subsequent conduct of parties in determining whether an agreement was concluded, section 4(1)(b)(i) does not require the Commission to prove implementation of an agreement - the conclusion of an agreement without implementation suffices to constitute a contravention. (2) Minutes of a meeting do not in themselves constitute proof that parties reached an agreement in contravention of the Act - they are merely evidence to be weighed with all other evidence. (3) Where a witness agrees to a leading question that embodies a legal conclusion (such as whether an agreement existed), the tribunal must treat such evidence with caution and view it in the context of the totality of evidence. (4) The Court noted that Mr. Pienaar 'ought to have stopped the discussion' when specific rates were mentioned, and 'subsequently regretted having not done so' - suggesting industry participants should be cautious about discussing pricing matters even where no agreement is intended or reached. (5) The Court noted that the diversity of approaches taken by different firms, reflecting their different operational characteristics, made it implausible that they would have agreed to a uniform approach, as such an approach 'would serve no business rationale whether legitimate or anti-competitive.'
This case provides important clarification on what constitutes an 'agreement' for purposes of establishing price-fixing under section 4(1)(b)(i) of the Competition Act. The judgment emphasizes that consensus and an intention to be bound are essential elements that must be proved on a balance of probabilities. Mere discussion of prices, even among competitors, is insufficient to establish a contravention without proof that parties reached consensus on an arrangement they regarded as binding. The case also confirms that where firms adopt different approaches following a meeting, this is strong evidence against the existence of a binding agreement. The judgment reinforces that the Competition Commission must prove its case as pleaded and cannot shift to alternative theories not properly pleaded in its founding papers. The case serves as an important limitation on the reach of competition law prohibitions, ensuring that industry discussions do not automatically constitute collusion where the essential elements of consensus and intention to be bound are absent.