The eThekwini Municipality decided to sell valuable beachfront land known as the Natal Command site to Rinaldo Investments (Pty) Ltd by private bargain, with the approval of the KwaZulu-Natal MEC for Local Government, in terms of the Local Authorities Ordinance 25 of 1974 (KZN). The land was to be developed into a film studio as part of the municipality’s economic development strategy, and was sold at a reduced price subject to conditions and a claw-back mechanism. The proposed sale was advertised as required by statute. Giant Concerts CC, a Pietermaritzburg-based close corporation involved in organising concerts, lodged an objection stating that it was interested in developing a movie studio on the site and could offer a higher purchase price. After considering the objection, the municipality proceeded with the sale. Giant Concerts then brought review proceedings in the KwaZulu-Natal High Court, which set aside the sale and the MEC’s approval. Rinaldo Investments appealed to the Supreme Court of Appeal.