The case clarifies the interpretation of s 45(2A) of the Companies Act 61 of 1973, confirming that both "undesirable" and "calculated to cause damage" objections require proof, on a balance of probabilities, of a likelihood of confusion or deception. It affirms that distinctiveness and vested rights in a company name depend on context, prior use, and reputation, and that goodwill cannot vest jointly in legally unrelated entities.