The appellant, Mfana Ignitius Kubai, was convicted in the Regional Court, Makhado, of illegal hunting of a rhinoceros in contravention of s 31(1)(a) of the Limpopo Environmental Management Act 7 of 2003 (LEMA). He was sentenced to 11 years’ imprisonment. On appeal, the Limpopo Division of the High Court increased the sentence to the statutory maximum of 15 years’ imprisonment, reasoning that the regional court had erred and that the seriousness of rhino poaching justified the maximum sentence. Mr Kubai, a first offender, had spent approximately two years and three months in custody prior to being released on bail. He appealed to the Supreme Court of Appeal against the increased sentence.