The appellant, Trumper Trading 166 CC, operated a bottle store on premises (Erf 36, Paradise Beach, Jeffrey’s Bay) zoned as “special business” under the Jeffrey’s Bay Municipality Zoning Scheme Regulations, promulgated in terms of the Land Use Planning Ordinance 15 of 1985 (LUPO). Although it held a valid liquor licence issued by the Eastern Cape Liquor Board, the appellant did not obtain the municipality’s special consent required under the zoning scheme. An earlier application for such consent had been refused due to objections from surrounding property owners. Despite being directed by the municipality to cease trading, the appellant continued operating the bottle store. The municipality obtained an interdict in the magistrates’ court prohibiting the operation of the bottle store without consent. Appeals to the Eastern Cape High Court and subsequently to the Supreme Court of Appeal followed.