Kenneth Makate, a trainee accountant at Vodacom, invented the "Please Call Me" (PCM) product in 2000. He and Vodacom's Director agreed that if the product was successful, Makate would be paid a share of revenue generated. The parties agreed that if they could not agree on compensation, Vodacom's CEO would determine the amount. PCM became highly successful. After protracted litigation, the Constitutional Court in 2016 ordered the parties to negotiate in good faith to determine reasonable compensation, failing which the CEO would determine it. Negotiations failed and the CEO determined compensation at R47 million based on four models and a five-year contract period. Makate challenged this determination in the high court, which remitted the matter to the CEO with detailed directives. Vodacom appealed.