The appellant, Amalgamated Beverage Industries Ltd (ABI), appointed the respondent, Rond Vista Wholesalers, as its sole distributor of Coca-Cola products in Durban under a written contract concluded in February 1990. The contract was of indefinite duration and contained no express termination clause other than for insolvency. Rond Vista invested heavily in infrastructure, vehicles, employees, and property to perform the distributorship and expanded significantly over nine years, largely at ABI’s encouragement. In 1999 ABI sought to reduce the agreed 10% discount payable to the respondent. When the respondent refused, ABI gave notice on 23 February 1999 terminating the contract with effect from 31 August 1999 (six months’ notice). Rond Vista contended that the contract was not terminable at will, alternatively that six months’ notice was unreasonable given the scale of its business and financial commitments.